Businesses are putting forth significant effort to discover new ways to engage with their customers.
In a day where the Internet is overrun with spam, phone lines are frequently busy, and physical advertisements are ineffective, there is one media that still works: mobile phones.
SMS allows businesses to strengthen their marketing efforts while also building a relationship with their customers.
SMS contests or Text to Win campaigns are one of the most efficient ways to boost brand recognition and market to a target demographic.
They enlist people's participation, persuade them to enlist the help of others, and turn spectators into paying consumers.
The most popular SMS contests that corporations successfully use and why they use them are listed below.
1. The Winner of the Day
The vast majority of people will participate if all it takes is a free 'ticket' into a drawing. Customers are drawn to daily drawing contests since all they have to do to participate is send an SMS.
This method has two advantages: it encourages your customers to pay attention to select media outlets, and it allows you to market to consumers who enter SMS contests.
2. The Contest Keyword
If there's anything that provides them a chance to win something huge, people will pay attention to newspapers, magazines, radios, and even messages written in the sky.
This is why a text to win contest in which users submit a contest keyword is so appealing. A product name or a message can be used as a keyword to help with brand recognition.
This term will definitely spread to additional interested parties, increasing brand recognition and building your mailing list.
3. Discount/Coupon Codes
Because of the medium on which a coupon is printed, some people may overlook it. Customers often perceive printing coupons to be a waste of time. One method to get around this is to provide clients the option of receiving daily coupons via one of the most convenient modes of communication: their phone.
To receive coupons from your firm, all a consumer has to do is send an SMS to opt in. You can send out a voucher with a brief note whenever you feel the need. You can then reap the benefits of traditional coupons and promotions, but with a larger return on investment.
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